Rotorua Rafting is proud to be a Toyota Small Business Driver!
In June 2020, Toyota & Mediaworks asked small businesses across NZ to apply for the use of a Highlander for 12months, as well as an advertising campaign including media and creative material. Rotorua Rafting was lucky enough to be a recipient of this awesome initiative!
It’s not news that Covid-19 devastated the tourism industry. With 70% of our business coming from international tourists, Rotorua Rafting felt the effects of COVID in every way. With the loss of our international tourists, we created an NCEA resource for teachers. This was to encourage domestic school attendance & inspire the younger generation to pursue careers in the outdoors.
Entries were open for a week in June, boss Sam Sutton jumped at the opportunity. Toyota and MediaWorks then selected the 100 small businesses worthy of receiving the Highlanders and radio campaigns.
As a recipient of the Small Business initiative, the Toyota Highlander allows the crew to get around & promote Rotorua Rafting to Aotearoa!
Rotorua Rafting is less than a decade old & have proven the quality of the experiences we provide. Last year, we were voted Trip Advisor’s Traveller’s Choice Experience in NZ, and Top 10 in the WORLD! Being passionate about what we do & by ensuring that every individual gets the best experience possible from their trip with us, sets us apart from the rest. (plus, the highly photogenic nature of the experience we provide helps too!)
So, we want to thank Toyota & Mediaworks for the epic ride, Rotorua Rafting is proud to be a Small Business Driver.
You can view the full video here!